Why Your Business Needs a Smart TV App in 2025?

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When Smart TVs first appeared, they were expensive and only for the ones that can afford them. Now with mass production and technology getting better they are more affordable and in many homes. According to statistics, 70% of Americans 18-29 have a Smart TV at home (source). This is an opportunity for businesses to connect with customers in their living rooms.

The Smart TV app market is growing fast, and businesses, especially those in video streaming, sports, fitness and education, can use this opportunity. In 2023 the Smart TV app market was valued at $452 billion and is expected to reach $571.58 billion by 2031, which is a huge potential (source).

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What are Smart TV apps?
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These are software applications specifically designed to run on Smart TVs. They improve the functionality of classical TV by allowing users to access a wider range of content and services. There are several platforms on which companies can build smart TV apps, and the most popular ones are: tvOS, Tizen, webOS, and Android TV.

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Here are the examples of successful TV apps:

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Netflix - streaming app

It is one of the most popular companies that provide streaming services. By developing a Smart TV app, they let users watch films and TV shows on their TV, instead on mobile phone or laptop. This innovation allowed Netflix users to enjoy their service content in the comfort of their living room or bedroom.
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Zillows - real estate app

It is a real estate agency that helps people buy, sell, and rent property. They realize that having Smart TV benefits their business so they decided to develop one. Now users of the Zilow TV app can watch images and videos of properties they want to buy. They also can learn about the latest trends in the real estate market using the app.
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Peloton - fitness app

Instead of going to the gym, many people would rather work out at home. The Smart TV applications gave Peloton, a business that makes exercise gear and provides fitness courses that can be streamed, an opportunity to connect with this audience by giving workouts straight to their TVs.

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What are the benefits of having a Smart TV application for your business?
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The decision to have a Smart TV app have multiple benefits for your business:

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1. It boosts your brand

Every time your target audience turns on the TV, your logo can appear. These of apps give you a unique way to share engaging content directly with the audience. This will strengthen your brand and build loyalty over time.
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Red Bull is an excellent example of this. Although they offer energy drinks, they concentrated on using other platforms, such the Red Bull TV app, to connect with their target market. Since Red Bull is the primary sponsor of extreme sports events, their logo will always be visible, increasing brand awareness.

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2. Chance to reach a global audience

As a digital product, a Smart TV app has the ability to cross geographic boundaries and reach a worldwide audience. Since smart TVs are becoming more and more common, your app can reach people in other nations.

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3. Improve user engagement

It’s important for every business to ensure that users are satisfied and to find the best ways to increase their engagement. If you have a smart TV app, you can add features like recommendations based on what the user enjoys watching the most, or live streaming.

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Why is it important to have a Smart TV app in 2025?
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Here are some trends that will shape 2025 when talking about Smart TV apps, and advice what you can do to follow the trends:
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1.Focus on what you do best:

The Smart TV app market is becoming more fragmented and apps are tailored to specific user groups. Instead of trying to be the best for everyone, focus on becoming the top choice for a particular segment. Starting early gives you a better chance to secure a strong position in a targeted niche market.
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2. Rise of Augmented Reality (AR):

Augmented Reality definitely changed the way we look at apps nowadays, and it has the potential to change our experience of using TV. Smart TV apps with AR features offer more information to movies or sports events, which increases user satisfaction.
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3. IoT and Smart Homes application:

As smart home devices become more common, Smart TVs are starting to act as the main hub for controlling other connected gadgets. Users' demands rise, and they want to control devices directly from their TV, such as lights or security cameras.

Being able to control smart home technology easily through the TV will be an important feature for Smart TV apps in 2025.
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4. New streaming level:

The demand for live-streaming sports matches, concerts, and other events will continue to rise in 2025. The next generation of Smart TV apps will need to focus more on the user experience by implementing multiple viewing angles or interactive features like live polls, making the experience of watching TV more engaging.
To stand out, be one of the first to make changes and follow new trends in 2025.

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Conclusion:
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The Smart TV app market is growing and launching an app can be a strategic move for your business. This action has the potential to significantly increase user engagement and brand visibility. You may grow your company to new heights by entering the worldwide market.
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To be near their users, some companies combine Smart TV apps with mobile apps to create an ecosystem where users can access the company’s services wherever they are.
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If you're running a business based on streaming video content like Netflix or in a completely different industry like Red Bull and want to utilize all the benefits of having a Smart TV app, contact us, and we'll develop one for you!

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